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Like with the French Press (another full immersion brew method), one can control the time that the water and coffee are in contact with each other. Pressing the coffee through a filter adds a bit of pressure which speeds up the extraction and enhances the flavor profile. However, don’t use the manufacturer’s instructions (other than a starting point). It’s best to “dial In” your own parameters and keep your note pad handy too because once you get “dialed in” you will no doubt want to share with your friends. What you can expect to get in a cup from the Aero Press is a really concentrated beverage that needs no fixings at all, except someone to experience it.